English Idiom: Foot in the door

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Transcript

The idiom “get your foot in the door” or “get our foot in the door”. This is a business idiom and it refers to when you were trying to get in with another company to do business with them. So, maybe you have a contact who works for this company that you’re targeting. You will contact them because you have a foot in the door. That this is a low-level chance of doing business with them, but it’s just your initial entry point. “A foot in the door” or “Get your foot in the door”.

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Explanation of the Idiom: Foot in the Door

The idiom “foot in the door” refers to an initial or small step taken towards achieving a larger goal or gaining access to a new opportunity. It can be used in situations such as job interviews, sales pitches, or business negotiations, where the first step is often the most important in gaining acceptance or agreement. The idea is that once you have your “foot in the door,” it becomes easier to make progress towards your ultimate objective.

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Examples of the Idiom: Foot in the Door 

  1. I’m just trying to get my foot in the door with this company so I can work my way up.
  2. If we can get them to agree to a small discount, it might be easier to get our foot in the door for a larger deal later on.
  3. Getting a job as a freelance writer for this publication would be a great foot in the door for me in the journalism industry.
  4. I volunteer for a local political campaign as a way to get my foot in the door and gain more experience.
  5. We want to get our foot in the door with this potential customer, so we’re offering a special introductory package.
  6. A lot of musicians start playing in small clubs just to get their foot in the door of the music industry.
  7. Attending industry events and networking with people is a good way to get your foot in the door in any field.
  8. Consistently producing quality work for a client can help get your foot in the door for more opportunities with them.
  9. Joining a company as an intern is a great way to get your foot in the door and showcase your skills.
  10. Making connections with people in your industry can help you get your foot in the door for new job opportunities.

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